The Internet is opening the door to personal content. Who is speaking and what they are saying in words and images is going to be more important than ever.”
Marshall Arisman 2000 (in Heller and Arisman, 2000)
At the heart of contemporary illustration practices is the idea that illustrators create content along with their images – that their work has inherent meaning and therefore value. It’s also a different business model from illustrators just working for a client; it’s based on selling original artwork or producing multiple copies for distribution and sale. .. Working in this content-led way allows contemporary illustrators freedom to express themselves and develop new ways of working. Selling items does mean that illustrators need to develop an audience and be more involved in distributing and finding buyers for their work. Many contemporary illustrators find some kind of balance between this way of making a living and working for clients. OCA CourseBook pp 105-106
This part of the course looks at the ways in which illustration has increasingly embraced a wider range of practices, including three-dimensional forms, murals and graffiti under the term ‘street art’, as well as alternative forms of publishing. Alongside this exploration have been developments in digital technologies, and with it new ways for illustrators to work and new contexts for illustration to be seen.
Illustration as Object