Alessandro Gottardo aka Shout is an Italian artist, illustrator and designer. His very simple and surreal ‘meaning of life’ images are very carefully controlled, generally amusing, but also very poignant.
He studied at a specialist art high school in Venice and in the Illustration department of the Istituto Europeo di Design in Milano. He creates visual art projects for advertising campaigns, design products and publishers in four continents. SHOUT images have been featured in these following prestigious annuals: Communications Arts, American Illustrators, Society of Illustrators and 3×3 Magazine
I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.
‘’try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story”
“making the ordinary extraordinary”
“The nature of process, to one degree or another, involves failure. You have at it. It doesn’t work. You keep pushing. It gets better. But it’s not good. It gets worse. You got at it again. Then you desperately stab at it, believing “this isn’t going to work.” And it does!” by Saul Bass
Saul Bass (1920 – 1996) was an American graphic designer and Academy Award winning filmmaker, best known for his design of motion picture title sequences, film posters, and corporate logos. Much of Saul Bass’s work was made in close collaboration with his wife Elaine.
During his 40-year career Bass worked for some of Hollywood’s most prominent filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. For Alfred Hitchcock, Bass provided effective, memorable title sequences, inventing a new type of kinetic typography, for North by Northwest (1959), Vertigo (1958), working with John Whitney, and Psycho (1960). Among his most famous title sequences are the animated paper cut-out of a heroin addict’s arm for Preminger’s The Man with the Golden Arm, the credits racing up and down what eventually becomes a high-angle shot of a skyscraper in Hitchcock’s North by Northwest, and the disjointed text that races together and apart in Psycho.
Bass aimed to get the audience to see familiar parts of their world in an unfamiliar way. Examples of this or what he described as “making the ordinary extraordinary” can be seen in Walk on the Wild Side (1962) where an ordinary cat becomes a mysterious prowling predator, and in Nine Hours to Rama (1963) where the interior workings of a clock become an expansive new landscape.
Film title sequences
Published on 3 Apr 2014
Some of the most remarkable opening titles designed by Saul Bass, sometimes in collaboration with his wife Elaine Bass. From “The Man with the Golden Arm” (1955) to “Casino” (1995), this video represents a substantial part of his creative legacy in chronological order.
Bass also designed some of the most iconic corporate logos in North America, including the Bell System logo in 1969, as well as AT&T’s globe logo in 1983 after the breakup of the Bell System. He also designed Continental Airlines’ 1968 jet stream logo and United Airlines’ 1974 tulip logo, which became some of the most recognized airline industry logos of the era.
Why Man [sic] Creates
explores the process, results, and social and philosophical implications of creativity. But as if women never existed or created anything!
Geoff Grandfield is an award-winning British illustrator now living in London. He has worked with major newspapers and publishers since 1987. His work centres on the visual communication of ideas, narrative and atmosphere, influenced by the cinematography of film noir and the reductivism of modernist graphic art.
As an educator he has led BA Illustration at Middlesex University (1994-2005) and is currently Course Director and Associate Professor for BA Illustration Animation at Kingston University (since 2006).
As co-founder of ‘Mokita’ the illustration forum (since 2010), he has campaigned for the greater recognition of Illustration as a subject and its significance for international visual culture.
His work is characterised by carefully composed minimalist silhouettes and limited palette, exaggerated perspective and scale contrasts. The bold shapes and perspective have a very strong immediate impact. Other meanings and shapes are often hidden and it is only by following the lines that the meaning of images become revealed.
Grandfield draws with chalk pastel, usually the German make Schminke, and sometimes Talens. “When I work for black and white reproduction I use tones of grey. The tones have some ‘colour’ in them, but mostly I’m going by the weight and contrast between areas. Colour is another thing and I try to prioritise a particular set of colours for a result.” Since 2001 he has been using Photoshop to scan and prepare for reproduction, which in turn has changed the visual look of my work. He scans his originals at A4.