Use an image and a piece of text to create maximum information or detail. Next, strip back the design to maintain the same meaning or effect but with minimum visual content. Find a point between these two positions where there’s just enough information or detail.
The mind can be imagined as a landscape, but only the mind of sages might resemble the short-grass prairie in which I played with getting lost and vanishing. The rest of us have caverns, glaciers, torrential rivers, heavy fogs, chasms than open up under foot, even marauding wildlife bearing family names. It’s a landscape in which getting lost is easy and some regions are terrifying to visit. (p53)
refering partly to Iraq and other wars and quoting philosopher Slavoj Zizek.)
There are known knowns. The things we know we know. We also know there are known unknowns. That is to say, we know there are some things we do not know. But there are also unknown unknowns, the ones we don’t know we don’t know… (then there are) the ‘unknown knowns,’ things we don’t know that we know… the real dangers are in the disavowed beliefs, suppositions, and obscene practices we pretend not to know about. (p168)