I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.
‘’try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story”
“making the ordinary extraordinary”
“The nature of process, to one degree or another, involves failure. You have at it. It doesn’t work. You keep pushing. It gets better. But it’s not good. It gets worse. You got at it again. Then you desperately stab at it, believing “this isn’t going to work.” And it does!” by Saul Bass
Source: Wikipedia article
Book: Saul Bass (to be done)
Saul Bass (1920 – 1996) was an American graphic designer and Academy Award winning filmmaker, best known for his design of motion picture title sequences, film posters, and corporate logos. Much of Saul Bass’s work was made in close collaboration with his wife Elaine.
During his 40-year career Bass worked for some of Hollywood’s most prominent filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. For Alfred Hitchcock, Bass provided effective, memorable title sequences, inventing a new type of kinetic typography, for North by Northwest (1959), Vertigo (1958), working with John Whitney, and Psycho (1960). Among his most famous title sequences are the animated paper cut-out of a heroin addict’s arm for Preminger’s The Man with the Golden Arm, the credits racing up and down what eventually becomes a high-angle shot of a skyscraper in Hitchcock’s North by Northwest, and the disjointed text that races together and apart in Psycho.
Bass aimed to get the audience to see familiar parts of their world in an unfamiliar way. Examples of this or what he described as “making the ordinary extraordinary” can be seen in Walk on the Wild Side (1962) where an ordinary cat becomes a mysterious prowling predator, and in Nine Hours to Rama (1963) where the interior workings of a clock become an expansive new landscape.
Film title sequences
Some of the most remarkable opening titles designed by Saul Bass, sometimes in collaboration with his wife Elaine Bass. From “The Man with the Golden Arm” (1955) to “Casino” (1995), this video represents a substantial part of his creative legacy in chronological order.
Bass also designed some of the most iconic corporate logos in North America, including the Bell System logo in 1969, as well as AT&T’s globe logo in 1983 after the breakup of the Bell System. He also designed Continental Airlines’ 1968 jet stream logo and United Airlines’ 1974 tulip logo, which became some of the most recognized airline industry logos of the era.
Why Man [sic] Creates
explores the process, results, and social and philosophical implications of creativity. But as if women never existed or created anything!