This variation was a lot of fun to do, but raised many questions about what might be meant by ‘arbitrary’. I maintained certain rules like colour palette. In the case of colour it was possible to experiment with many random variations. The background grain I selected because it suggests snake skin – not oranges. In the case of fonts there were too many, so I selected ones that might in some way suggest the opposite of the meaning of the text and laid things out to also suggest something different eg love is Chiller far apart. Squeeze was more arbitrary in that I selected a contradictory font and then set the tracking to high as opposite of squeeze. But had not altered the text box width and so it came out in a tangled lump that I quite like. I adjusted colours and effects through blend modes to preserve a reasonable lebel of contrast and legibility. I did four versions just changing the background and adjusting the colours. The black version is the most ‘arbitrary’ in the sense ofgetting furthest away from meaning of the text. I also like the art nouveau feel of the turquoise version, though it would need more purposeful work to achieve real impact.
Orange 8 arbitrary